TikTok is introducing a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service revealed that it now features over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This development coincides with a surge in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding channels on another major platform only show AI-generated videos. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or surreal.
Our research shows that a lot of users appreciate content created using AI tools, from digital art to science explainers, and we want to give people the ability to increase or decrease of that, depending on their own choices,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network labeled as made with AI. Overall, more than 100 m videos are submitted to the platform each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the level of AI content they view by opening the topic control setting in the platform and selecting “AI-generated content”. Further subjects that are already be adjusted under the filter include news, fashion, beauty, and dance.
Content Labeling and Policies
Its policies oblige content makers to identify lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth add an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This measure is aimed to stop users from seeking to evade the labeling process.
AI Literacy Programs
The company is also introducing a $2m awareness program for experts and groups to produce educational content about responsible artificial intelligence. This program will assist educational bodies specializing in training programming and robotics.
Moderation Strategy
TikTok has defended its content review process, during debate over plans to make redundant hundreds of safety staff in the UK. TikTok is planning to reduce hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it is viewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is why a extensive automated help is really helping us work at speed.”
